Avoidance of the depletion of natural resources in order to maintain an ecological balance.
“The pursuit of global environmental sustainability”
What is Sustainability?
Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.
Pura and sustainability:
We believe that every individual can do a little extra step towards a more sustainable environment.
But together we can make a huge difference and try to find solutions for our daily growing waste heap and poisoning the world.
Pura mission and vision are to create competitive cleaning detergents based on a circular economy model, and at the same time change the way we act by adapting the packaging to our daily habits.
We all buy stuff that’s packed in plastics and non-environmental friendly packaging even if we want too, the manufacturers of today present them to us.
Because the solution to a plastic free packaging is not always available.
But it needs to be the manufacturers core item on the daily agenda to create something full circle environmental friendly.
So, Pura has changed this vision in the cleaning industry and developed a complete environmental friendly product line packed in a certified compostable packaging. How did we do this, easy we eliminated the water and hazardous chemicals and added a full compostable packaging.
In the chapter Pure Ingredients on our website you can see how extreme environmental friendly the ingredients are we use.
Sustainability is not only about ingredients it’s about changing the environmental footprint in every aspect.
Discover The Future
“Our waste is fuel for mother nature”