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Circular Economy

Circular Economy

Pura finds its origin in the statement widely used by the Costa Rican population “Pura Vida”, which literally means “pure life”. This therefore symbolizes the mission and vision of the Pura Production Group (PPG).

The sustainable recycling economy will become a new way of working for many companies and countries in order to slow down or even reduce our growing waste heap. This model for a circular economy is the guiding principle for Pura to continually test our products and formulas against the maximum attainable sustainability factor.

Pura cooperates with organizations and agencies such as the KIDV (Knowledge Institute for Sustainable Packaging in the Netherlands) and producers of raw materials worldwide to keep our product package as innovative and sustainable as possible. Product certifications such as the EU Ecolabel, Nordic Swan and Blue Angel are the highest attainable sustainability tests for the European market for Pura, which are recognized worldwide.

Pura will provide the product package as broadly as possible with the aforementioned Eco labels and have it certified per market segment by international quality labels such as the GreenKey for the Hospitality & Leisure and business market.

Our current Blue Right cleaners are now registered for the EU Ecolabel and meet the requirements of sustainability and the circular economy. The Blue Right product line includes five cleaners, which form the basis for the daily cleaning of hotel rooms, offices and public areas, such as floor, sanitary, interior and kitchen cleaner.

All these powder-based formulas are packaged in a soluble film (also in cold water) in a unique portion control dosage: Portion Control = Cost Control. The unique powder-based dosages are packaged in a compostable packaging (certified NEN13432, AS5810, ASTM D6866) with the germ logo. This organic packaging contributes to the reduction of the waste heap, since after use it contributes to the balance of nature and serves as food for trees and plants.

We can therefore speak of a new trend in the cleaning industry: packaging-free circular professional cleaning products

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PURA develops, produces and sells cleaning products that are safe for the environment

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